National Radio Saturation & Interactive School Concert Series
CSM ran a college and commercial radio push plus live school concerts for an independent music release, reaching heavy rotation on 75+ stations and an audience of over 20 million listeners.
Watch the interview on YouTube
The challenge
Independent music releases struggle to break through major media gates, achieve meaningful heavy-rotation airplay, or build physical audience connections across regional markets without massive major-label budgets. CSM engineered a dual-pronged radio and live educational event strategy to solve this hurdle.
What CSM did
Executed a targeted promotional push across 110+ college radio stations while simultaneously expanding into commercial station specialty shows. Partnered with cultural figures like Roger Steffens and Danny Sims to host live school concert events featuring multimedia CD-ROM clips and giveaways.
The outcome
Secured heavy rotation across 75+ stations and captured an audience of over 20 million listeners in major metro areas. Endorsed by industry veteran Danny Sims for reporting honesty and data reliability.
With CSM, you can believe what they are reporting to you. It's trust that's important to a promoter like me.