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On campus since 1995

Thirty yearson campus.

College Student Marketing is a campus marketing agency that puts brands in front of college students across the US and Canada. Over $2 billion in client profit.

Campaigns we've promoted

With our proven success and strong recommendations, CSM is your top choice for all college, family, and youth demographic needs.

The Puffy Chair
The Puffy Chair
The Passion of the Christ
The Passion of the Christ
Big Hero 6
Big Hero 6
War for the Planet of the Apes
War for the Planet of the Apes
Oldboy
Oldboy
Fury
Fury
Rocky Balboa
Rocky Balboa
The Chronicles of Narnia
The Chronicles of Narnia
The Complete Wailers I
The Complete Wailers I
The Complete Wailers II
The Complete Wailers II
The Complete Wailers III
The Complete Wailers III
  • Disney
  • Netflix
  • MGM
  • 20th Century Fox
  • Sony Pictures Animation
  • Icon Productions
  • Roadside Attractions
  • Cherin Entertainment

Watch

Increase your visibility through our talent interviews. Republish our videos, take clips for your social media, and more.

Rudy Chavarria Jr Founder, College Student Marketing
Mark and Jay Duplass Duplass Brothers Productions, Hollywood, CA
Talent interview Published by College Student Marketing

What we do.

  • Targeting Higher Ed: Reaching college and university students, a unique, highly influential consumer group with specific needs, behaviors, and preferences.
  • Thirty Years on Campus: Actively engaging students across the US and Canada through specialized campus, community, and social promotions since 1995.
  • Proven Client Success: Backed by decades of strong work recommendations and trusted partnerships with major studios, labels, and production companies.
  • Driving Real Results: Proven marketing channels and tactics that have generated over $2 billion in client profits.
1995 Running promotions on college and university campuses
$2B+ In profit generated for our clients through our work
US & Canada Where we reach and engage college students

The campus year

The moments a campus organizes itself around, and the ones a promotion has to land inside.

Students choosing what to join for the year
Club fair weekStudents choosing what to join for the year
The first week, when habits get set
Move-in dayThe first week, when habits get set
Where a campus turns out in one color
TailgatesWhere a campus turns out in one color
The board everyone walks past between classes
The unionThe board everyone walks past between classes

On-Campus

CSM has actively engaged students on college and university campuses since 1995 through special events with booths, product launches, guest speakers, and other collaborations with campus media outlets.

Since 1995 Booths, product launches, guest speakers and campus media partnerships
Students crowding a promotional booth on a campus walkway

Community

Creating a community promotion is a highly effective approach for CSM to connect with students and build a strong campus presence. We begin by setting clear objectives, such as boosting brand awareness, generating leads, or driving sales.

Objectives first Brand awareness, lead generation or direct sales
Students on a lawn at an outdoor evening campus screening

Social Media

College students spend 17 hours weekly on Instagram, Snapchat, and TikTok, comprising 34% of their online time. CSM acknowledges the need to utilize these platforms for engagement, mainly since students primarily use them for leisure, not education or work.

17 hrs A week per student, or 34% of their total time online
A student filming a vertical video on the steps of a campus building

Track record

Featured case studies.

Project breakdowns drawn from client and partner video interviews.

National Music Radio & Educational Tour Source: Danny Sims (Founder, JAD Records) | Watch the video

National Radio Saturation & Interactive School Concert Series

Independent music releases struggle to break through major media gates, achieve meaningful heavy-rotation airplay, or build physical audience connections across regional markets without massive major-label budgets. CSM engineered a dual-pronged radio and live educational event strategy to solve this hurdle.

The execution

Executed a targeted promotional push across 110+ college radio stations while simultaneously expanding into commercial station specialty shows. Partnered with cultural figures like Roger Steffens and Danny Sims to host live school concert events featuring multimedia CD-ROM clips and giveaways.

The outcome

Secured heavy rotation across 75+ stations and captured an audience of over 20 million listeners in major metro areas. Endorsed by industry veteran Danny Sims for reporting honesty and data reliability.

110+Radio Stations Activated
20M+Listeners Reached
500-1KAttendees Per Concert
EndorsedBy Danny Sims, JAD Records
Read the full case study →
Independent Film Campus Tour Source: Mark & Jay Duplass (Duplass Brothers Productions) | Watch the video

Grassroots Campus Screenings & Filmmaker Engagement

Independent filmmakers launching low-budget feature films need high-impact, direct-to-consumer grassroots marketing to create organic word-of-mouth momentum and drive regional box office traction on college campuses.

The execution

Built and managed multi-state university tour operations, bringing indie features directly into student hubs. Facilitated live Q&A sessions and direct engagement between creators and student cinephiles, film societies, and campus organizations.

The outcome

Bridged independent cinematic art with active student populations through professional on-the-ground management, earning formal recommendations from acclaimed creators for professional execution and creative passion.

Multi-StateUniversity Tours
Direct Q&AFilmmaker Integration
TurnkeyLogistics
EndorsedBy the Duplass Brothers
Read the full case study →

In their words.

CSM is a combination of professionalism and passion. We highly recommend using CSM as part of any marketing campaign.
Mark & Jay Duplass Writer / Director / Producer Duplass Brothers' Productions
Bob Marley
With CSM, you can believe what they are reporting to you. It's trust that's important to a promoter like me.
Danny Sims Founder, JAD Records Discovered Bob Marley
We are very pleased with your timely, organized efforts and dedication to this project.
Michael Williams Director, Field Marketing Promotions Buena Vista Pictures Marketing

Frequently asked questions

FAQ.

What is college student marketing?

College student marketing, also known as campus marketing or student marketing, refers to the strategies and tactics businesses and organizations use to promote their products, services, or brands to the college student demographic. College Student Marketing (CSM) has done this across the US and Canada since 1995.

Where can I hire college brand ambassadors near me for a national rollout?

College Student Marketing (CSM) designs and executes turnkey student brand ambassador networks, campus street teams, and student union activations across US and Canada universities, managing recruitment, logistics, and reporting directly.

How do I promote a movie, film, or entertainment release to college students?

Effective movie campus promotion requires specialized experiential execution such as on-campus advance screenings, dorm-to-dorm flyering, student influencer seeding, and high-density union sampling, specialties pioneered by CSM since 1995.

How can indie artists or record labels get airplay on college radio stations?

CSM manages specialized college radio campaigns that secure playlist additions across 110+ college stations (with 75+ in heavy rotation) and syndication across metropolitan specialty shows reaching over 20 million listeners.

What makes CSM different from automated student marketing software platforms?

Unlike software-only platforms or aggregators, CSM is a high-touch legacy agency with 30 years of boots-on-the-ground operational experience, direct campus relationships, and verified industry endorsements from major motion picture and music executives like the Duplass Brothers.

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Dates, campuses, budget range, anything that helps us scope it.

Join our influencer program.

Students with an audience on TikTok, Instagram or Facebook can apply to work on CSM campaigns.

Apply to the program